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PARIS, April 20, 2022 /PRNewswire/ — Sonepar, an independent family business, world leader in the B2B distribution of electrical products, solutions and related services, continues its omnichannel strategy and has entered into a partnership with Mirakl, the world leader in marketplace software solutions, to develop the first B2B market place for the distribution of electrical equipment in France.

Mirakl (PRNewsfoto/Mirakl)

Through the development of this innovative eCommerce platform, the first compatible with the purchasing methods of Sonepar’s B2B customers, Sonepar aims to offer its customers the most comprehensive range of products and services on the market.

The launch of the marketplace is scheduled for the fourth quarter of 2022. It is part of the Group’s digital transformation strategy, aimed at making Sonepar the first distributor of electrical equipment in the world to offer a fully digitalized and synchronized experience to its customers. clients.

Jérémie Profeta, Chief Digital Enterprise Officer and member of the Executive Committee of Sonepar, declared: “By developing the first market place for the distribution of electrical equipment for professionals of France, Sonepar confirms its very strong omnichannel ambitions. Only Mirakl’s technology, know-how and ecosystem of partners, combined with the expertise of the 200 Sonepar experts in our Digital Factory, will allow us to deploy this unique innovation in record time and integrate it into the platform. Group’s omnichannel.”

Philippe Corrotco-founder and co-CEO of Mirakl, said, “With more than 80% of professional shoppers emphasizing the importance of breadth of choice and quality of shopping experience, creating a marketplace allows a B2B company to develop an additional source of revenue while improving the service of its customers. We are delighted to support the ambitions of a world leader like Sonepar and to develop together a unique platform, one of the largest marketplaces ever created in the B2B sector.

About Sonepar:
Sonepar is an independent family business, a global market leader in the B-to-B distribution of electrical products, solutions and related services. Thanks to a dense network of 100 brands covering 40 countries, the Group has an ambitious transformation program to become the first global B-to-B electrical distributor to offer a fully digitalized and synchronized omnichannel experience to all its customers. Drawing on the skill and passion of its 45,000 employees, Sonepar achieved a turnover of 26.4 billion euros in 2021. Sonepar makes life easier for its customers, at the counter, when visiting, by telephone or online, whatever the need. www.sonepar.com.
Sonepar France, through its two generalist networks Sonepar Connect and CGED and its specialized subsidiaries, achieved a turnover of €2.6 billion in 2021 and has 5,300 employees. www.soneparfrance.fr

About Mirakl:
Mirakl offers the industry’s first and most advanced enterprise market SaaS platform. With Mirakl, businesses in B2B and B2C industries can launch marketplaces faster, grow, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in e-commerce, and the world’s most trusted brands choose Mirakl for its comprehensive technology solution, expertise and the Mirakl Connect ecosystem to unleash the power of the platform business model. for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro and Toyota Material Handling are gaining speed, scale and agility to compete in the changing e-commerce landscape. For more information: www.mirakl.com.

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SOURCE Mirakl

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