PARIS — Sonepar, the independent family leader in the B2B distribution of electrical equipment, is pursuing an omnichannel strategy and is partnering with Mirakl, the world leader in marketplace software solutions, to develop the first B2B marketplace for the distribution of electrical equipment in France.
Through the development of this innovative e-commerce platform, the first compatible with the purchasing methods of Sonepar’s B2B customers, Sonepar aims to offer its customers the most comprehensive range of products and services on the market.
The launch of the marketplace is scheduled for the fourth quarter of 2022. It is part of the group’s digital transformation strategy, aimed at making Sonepar the first distributor of electrical equipment in the world to offer a fully digitalized and synchronized experience to its customers. clients.
“By developing the leading marketplace for the distribution of electrical equipment for professionals in France, Sonepar confirms its very strong omnichannel ambitions,” said Jérémie Profeta, digital business director and member of the executive committee of Sonepar. “Only Mirakl’s technology, know-how and partner ecosystem, combined with the expertise of the 200 Sonepar experts in our Digital Factory, will allow us to deploy this unique innovation in record time and integrate it into the the Group’s omnichannel platform.”
“With over 80% of professional buyers emphasizing the importance of breadth of choice and quality of the shopping experience, creating a marketplace allows a B2B company to develop a source of additional income while better meeting the needs of its customers”, said Philippe Corrot, co-founder and co-CEO of Mirakl. “We are delighted to support the ambitions of a world leader like Sonepar and to jointly develop a unique platform, one of the largest marketplaces ever created in the B2B sector.”